Member
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Chet Marcus
While he exercises robust stewardship of the key 77th RRC
Public Affairs functions, he continuously seeks out and helps develop
highly creative communications programs and products that present the
Army's perspective to a widely diverse audience.
While Mr. Marcus manages a myriad of community relation's function for the
77th RRC, he actively supports OCPA-NY outreach initiatives as well. Some
of his more notable efforts include:
• Monitoring the US Army Reserve's local community
outreach program in support of OCAR guidelines.
• Continuing the effort to revitalize the 307th Memorial Grove in New York
City's Central Park.
• Producing an historical video documentary of Fort Totten.
• Critically evaluating the public affairs value of 77th RRC involvement
in regional events.
• Coordinated pubic affairs support for numerous distinguished visitors to
the region.
Mr. Marcus continues to aggressively exploit lucrative media markets to
pitch all aspects of the Army in order to promote positive stories about
it, while enhancing understanding, awareness, and public support. In that
capacity he:
• Responds on behalf of the command to numerous media inquiries from
local, regional and national news media outlets.
• Serves as the command spokesman to all the major television network
outlets in New York City.
• Provided PA support for 77th RRC participation in 17 nationally
broadcast mission events.
• Supervised production of 25 national television news releases about the
Army Reserve.
• Supervised and supported 8 major subordinate commands unit events with
extensive regional news media coverage
While SAPA-NY Branch may be the face of the Army in New York City - the
media capital of the world, Mr. Marcus is the "eyes and ears" of this
small office operation - sensing the mood, analyzing trends, and
recommending bold new ways to positively influence the perceptions of
those largely responsible for molding national public opinion.
In this capacity, he conducts liaison with Total Army PA practitioners and
commanders; advises senior military members; local, state, regional
government officials; business and industry leaders; and veterans'
organizations on the Department of the Army mission. He also:
• Continues to refine his vision of officer performance and capabilities,
developing
attainable near and long-term goals that best support the overall mission.
• Aggressively seeks out ways, with SAPA-NY support, to enhance PA
effectiveness and return on investment.
• Continues to enhance the Army's working relationships with print,
broadcast and national publishing organizations.
• Builds on his strong working relationship with the Civilian Aide to the
Secretary of the Army to enhance community awareness of the Army through
creative liaison with key people in New York.
• Continues to build creative alliances with active Army, National Guard
and other Armed Forces PA practitioners in the region to maximize
recruiting and retention opportunities.
• Builds on the strong working relationships he has with "Friends of the
Army" - including AUSA, West Point Society, Intrepid Sea-Air-Space Museum,
and dozens of New York veterans organizations.
As a statement of his character, Mr. Marcus radiates self-confidence, a
zest for teamwork and selfless service. He is a catalyst for success -
commanding the respect of others earned through credibility and
communication savvy. Mr. Marcus elicits a sense of duty, purpose and
camaraderie amongst his peers and excels in enhancing his performance
through devoted commitment to serving New York City. He devours new ideas
and approaches, originates constructive solutions despite limited
resources, and creates unique value as a one-man communications instrument
- orchestrating solid achievements with lasting results for the Total
Army.
Bruce E. Zielsdorf
Former Director
Army Public Affairs-NY Branch
805 Third Ave., 9th Floor
New York City, NY 10022-7513
254-415-7782
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